A Matter of Perspective…

Thinking is a common theme in these blogs in many different ways – recently with Chris talking about finding your garden.   Building a bit on his comments about balance meaning different things to different people, not only would I agree but I would further add it all goes to perspective. 

When you have the opportunity as I recently did to view some of the ancient wonders of Spain, this is reinforced in spades.  Whether looking at cathedrals  – built before North America was colonized  – with their soaring arches and inspiring frescoes which are still used for religious services or a Roman aqueduct (picture below) erected in 1 AD that still can carry water today and stands 300 meters high, it forces you to take pause.  What type of creative thought process led to the construction of these?   And what genius of engineering existed well before computers and our reliance on modern technology? What motivated workers to spend hours and years to see the task of building a church  or the aqueduct through to completion?     The artisans of the day were faced with wicked problems of a different type than what we have today but through dedicated work created lasting things of functionality and beauty.   

Makes you pause and to think about so many things……what value and work product do we generate today that people years (or even months) from now will appreciate?   Are some of the challenges that arise in our work lives as difficult to solve as we may first think?   What are we missing out on with the hectic pace enabled (and almost required) by technology and today’s world?     Is our perspective of events – and their importance —  influenced unduly by the constant barrage of information?   Are our decisions made based on facts or based on less than reliable information that may be broadcast on the internet?   

Taking time to stop and THINK is almost a luxury  some days.  But, it is one that we can ill afford not to do if we want to achieve great results and built a legacy that lasts.  Be willing to be deliberate in your actions to achieve desired results.    ”Think… slow down… think” (our maxim 4).     You may be surprised at the outcomes.

Thanks for reading – Laura

IT’S NOT BALANCE….. IT’S THINKING!

I have been struggling for over a month now trying to figure out how to properly write on the work/life balance subject.  As I mentioned in my May 30 blog it’s an enormous subject, with no shortage of material out there (Google “work-life balance” – about 32.3 million hits) so what could I write on the subject that would be different? Then, I was reminded this is a blog and not a thesis I need to defend so stop delaying and write what’s on your mind.   Here we go…

To start by stating the obvious, the answer is relative, and we all have a different balance.   Could be working 12 hours a day for somebody or as Timothy Ferriss writes in his book, a four hour work week for him.  We all have a different goal.

As I try to get to root cause, it seems to me finding that balance is all about finding time to think.  To really think about; work, family, life, etc.  I would love to work a four hour work week, and may some day, but the bigger point Ferriss makes is we don’t have to keep running around like maniacs and hoping that some great thing will happen years from now (the definition of insanity is in there somewhere).  Maybe, just maybe, the current work model is flawed.  Maybe the next generation work force, enabled with communications technology we couldn’t even imagine just five years ago, have the right idea – work has to support life.  Roger Martin writes in the Opposable Mind that new and better models are always out there, we just need to think about them.

Peter Bregman characterizes it as “taking a walk in the garden” in his June 8, 2011 post on HBR Blog Network.  People HAVE to find time to slow down, reflect on what’s going on in their life/day and take the time to connect-the-dots.   Bregman writes “Eventually, that garden walk became a transformative experience. As I meandered along the winding paths, my mind began to wander too, making connections, drawing insights, and developing ideas.”

Matthew May, in his book “In Pursuit of Elegance”, says  ”While no one yet knows exactly what the process is, what is important to know is that putting pressure on ourselves to speed up or artificially influence our brain to work harder, or more intensely, or more quickly, only slows down our ability to arrive at new insights.  Ironically, when we let go, when we escape, either physically or mentally, we actually speed up the transformation processes”.

To me, chasing balance cannot be the goal.  It feels too far off almost and something we don’t deserve in today’s fast paced environment.  So, a small bite size chunk goal is to find 15 minutes a day to really think.  If a quiet mind can get you to new places, I think it can get you to balance.  To each person’s version of balance. 

The status quo, just doing and not thinking, seems way too scary to me. 

So, I challenge everyone to take 15 minutes a day to “find your garden”.  Try it for two weeks and see where it takes you – I will.     -  Chris M

More Maxims – Introducing 6 and 7

Simon has introduced maxims one through five in earlier posts.  As a reminder, we consider our Maxims our Quirky Guiding Principles.  Not at all unique, we first “borrowed” the phrase from a Fast Company article profiling Mark Parker, the CEO of Nike (in fact,  #5 may be directly from his Grandmother but we loved it, so borrowed it as well).

The point; our Maxims are part of our belief system and quickly becoming embedded in our culture.  It’s a framework we can look too, throw questions at, and typically the right answer comes to us quickly.

Numbers 6 and 7 go to our belief that we are a knowledge based outsourcing company, and expertise in our space will separate us from our competition.  We have 11 in total (having 10 didn’t seem quirky enough) so hang in there, only four left.

Six tells us we need to continuously evolve and can only do that by continuously challenging ourselves and our assumptions.  Nothing is sacred, nor should it be.  Seven reminds us LOGiQ3 is a collection of people, who have the knowledge, who make the company special and create that differentiator.

 6. Continuous improvement.  Continuous learning.

We will never stop evolving what we do; we owe that to our clients and ourselves.  There is no place for complacency in our business or in our behaviours.  By constantly challenging ourselves with what we do, our base assumptions we will continue to grow and innovate. 

Part of “challenging ourselves” both personally and professionally goes to a continuous learning mindset.  Nothing is static, and we will never know it all so approach everything as a learning experience; it really is. 

    7.     Knowledge is people.

LOGiQ³ is a knowledge based company.  We provide knowledge to our clients across a variety of products and services.  That knowledge differentiates us from similar organizations and is at the core of LOGiQ³; it is part of our brand and is our reputation.

People drive culture, culture drives an organization.  Knowledge directs it all.

Stay tuned, numbers eight through eleven will come. 

Thank you for your time, Chris.

Social CRM… Say What?

Its been a few years since I left University, I was thrilled (and a little nervous) when LOGiQ³ gave me the opportunity to complete a continuing education course at the University of Toronto back in January. It was definitely interesting being back on campus again, it brought back some great memories, and some, not so much (mainly those sleepless nights studying for actuarial exams).

I enrolled and successfully completed in May, a very intriguing course – Social CRM, From Marketing and Business Intelligence to Social Media (Dan Mariani, a great instructor). For those of you interested in Marketing, Customer Relations, or Social Media for Business, I highly recommend this course. It provided me with a good overview of current Marketing trends,a view into how customers have changed over time, how businesses are using Social Media to add value to their organizations and this new concept of Social CRM.

So Social CRM… what exactly is it? Social CRM is a concept and business strategy aimed at building relationships with customers through engagement rather than internal management of a customer and using the most suitable technologies available to assist in achieving those goals. My interpretation of successful “customer engagement” is where a customer is actively participating in conversations, interacting with a brand, and seeking for mutual benefits i.e. customer providing feedback to the brand, and the brand responding and improving their products and services to suit the needs of a customer. The brand is creating value for the customer, and the customer is also providing value to the brand – creating a constant feedback loop.

An important component of Social CRM is listening to the customer, allowing the customer to have a voice. It is important for a company to understand the wants and needs of a customer, and not promoting something that is not relevant to the customer. Customers are now capable to make their own decisions and have the control of the relationships with the brands they choose to interact with. The types of technologies available now also allow customers to pick and choose what information they choose to receive. Listening is not only key in understanding customers’ needs, but also crucial in identifying who they key influencers are in your industry. Influencers are those who promote a brand, with or without direct interaction with a brand. Influencers may choose to endorse a brand and that can have a huge impact on the success of a brand.

The “social” customer is someone who controls the relationship and their buying power. They are also looking to ‘work’ with a company that is authentic – a company that is willing to build trust and be transparent. The social customer is willing to promote a company through this authenticity – which leads to the concept of advocacy. Companies recognize that a lot of customers make buying decisions through other customers’ reviews or recommendations. Therefore, companies are focusing on building relationships with their customers in hopes that a customer will generate positive conversations around their brand, leading to increased awareness by others. The transaction becomes secondary, once rich and trusting relationships are built.  Customers are also looking for a personalized experience. Therefore, customization plays a vital role in creating that favourable customer experience. Giving customers the ability to customize their product and what they need generates satisfaction. This positive experience will likely generate loyalty and advocacy.

Technology tools have emerged to support Social CRM, both from a customer’s perspective and a business’ perspective. Customers are able to have peer-to-peer (with other customers, or with companies) collaboration and easy access to real-time communication. They are able to use online tools such as social networking sites and review sites (tripadvisor, yelp, etc.) to make buying decisions. They are able to communicate with companies, ask for help, through the use of online tools. There is no longer the need to walk into a store to get information. Instantaneous, real-time, online communication is now available at their fingertips.

I feel that the application of social media for business purposes seem to be endless, companies need to be creative in how they can leverage publicly available content to the best of their abilities. This movement to “new” marketing and “social” CRM is probably here to stay. Companies can’t afford to ignore this shift, and need to embrace the new breakthrough concepts and tools that are readily available to help drive their business to the next level. Even traditional industries, like our own – insurance, is looking for new ways to improve their business models and tap into a group of potential customers that are now only willing to work with companies that are authentic, connected, transparent, and engaged.

At LOGiQ³, we strive to build meaningful relationships with our community – whether it be our employees, partners, clients, vendors, or other organizations that share the same umph as us.

Phewww! That was a wordy one. If you are interested in tossing some thoughts around, feel free to contact me natalie.ho@logiq3.com

Thanks for reading! - Natalie

Profit 200 CEO Summit

Last week Simon and I were fortunate to be able to attend the PROFIT 200 CEO Summit, as a consequence of being ranked 25^th in the 23rd annual PROFIT 200 ranking of Canada’s Fastest-Growing Companies by PROFIT Magazine.  It was a great experience.

It opened with Michael Lee Chin providing his view to the world and business success.   Michael’s business model was very different to other mutual funds, based on picking less companies and holding them for longer. His approach was to REALLY THINK about what CUSTOMERS WANT from a money manager, and not just what the money manager wants.  The different model led to some interesting challenges along the way but his fundamental belief in an ‘intellectual framework’ for decision making ensure the right decision will be taken. We have been working on our own decision process so it was good to hear that this hard work is not in vain! We both loved his message of the three most important things in life and business; Do Well, Do Good and Have Fun!  He also makes you really think about how you grow a business when he suggests you always consider legacy and asks “What will your legacy be?”.

David Thomson then spoke to the group about growth strategies.  It was a very cool message on how companies that reach $50M in sales, can get to $1B.  Not a guaranty but his research pointed to an eighty percent chance, which is pretty high.

The key factor he identified was the revenue growth trajectory as you cross the $50M marker that defines your curve to $1B.  All fact and numbers based and not speculation or opinion.  Looking forward to reading his book  “Blueprint to a Billion”.

Later in the day Robert Herjavec gave a very funny talk on how his career has evolved and what drove him to the success that he has enjoyed. The key messages in his speech were; don’t be afraid to put yourself out there (being shy, timid and unknown isn’t going to help you or your business) and dream big!

The final keynote speaker was Bruce Poon Tip, the founder and CEO of Gap Adventures.  Could have been a tough spot, with game seven of the Stanley Cup being played, but it was still a full house, which has to be the highest compliment from a Canadian audience (could change if the Leafs were in game seven, but no immediate concerns sadly).  Another fantastic speaker and message! One of the funniest slides was a picture of a cassette (an actual cassette tape that played music – remember those) with the caption “iPod….. I am your father!” It’s amazing how Gap Adventures has concentrated not only on growing a business, but making the planet a better place – and succeeded at both.  Their 5 core values are very similar to some of the maxims we have at LOGiQ³.  In fact we share one; Do the Right Thing.

Although all speakers were quite different, came from different backgrounds and have different businesses, there did feel like a common thread running through all of them:

1. Be proud of what you have accomplished
2. Never lose sight that business building isn’t just about making money it’s about building value for people and for our communities
3. Have fun along the way.  Its hard work, it always will be, so enjoy it.

Finally, we would like to thank PROFIT magazine.  Ian Portsmouth and the rest of the team do a fantastic job for Canadian Entrepreneurs.  The annual PROFIT 200 list gives us something to strive for and the CEO Summit reminds us how lucky we are to be on the list.

Looking forward to the 2012 Summit…hopefully!

Chris & Simon

LOGiQ3 Maxims, next up – 3, 4, and 5

“As a devout follower of the LOGiQ³ blog, ok we can hope, you will remember that back in April (April 6th to be exact) I wrote a small article on the LOGiQ³ Maxims, our version of corporate values letting everyone know what to expect from LOGiQ³.

We covered why we need them, highlighted the first two; ‘Do the right thing’ and ‘Quality work the first time’.  Now we’ll carry on where we left off and introduce maxims three, four and five:-

3     Client driven.

We want our clients to love working with LOGiQ³.  We want them to know we do what we do better than any other organization and we have their best interests at heart; A trusted partnership.

We can support this through the “right” amount of communication.  Right will vary by client, but we will make sure they define those terms and we will consistently adhere to them.

4     Think.  Slow down.  Think.

It is too easy to fall into the trap of just getting things done.  We cannot live up to Maxims two and three if we don’t take our time to really think about what we are doing. 

Is this right?  Have I considered the ripple effect? Most important, am I proud of this work product?

We will do this better than others, by taking our time and getting it right.

5     Be a sponge.  Curiosity is life.  Assumption is death.  Look around.

This one is ‘borrowed’ directly from a well known sportswear manufacturer and critical to any business or person.  Inspiration comes from the strangest of places and we should never stop looking at the world around us for that inspiration. 

Be curious, do stuff you don’t usually do, watch the world go by and see how it makes you think. When you are most “unplugged” it can be when you are the most creative in coming up with elegant solutions.

So that is it for the Maxims for now.

You could argue that many companies talk about being client driven, client focused or client led but from everyday experience very few truly achieve it. That is what we’re aiming for, actually achieving it.

With Maxim four, telling people to ‘think’ may sound odd but we can all easily fall into the trap of just doing rather than thinking and often in this ‘doing’ mode is when mistakes are made and opportunities missed.

As for being a sponge, well that’s something everyone expects from a child growing up but is there a reason to stop when you’re an adult? You never know where it can lead.

As ever, if you’d like to share any of your ‘maxims’ that you or your company live by we’d be interested to hear about them and why you like them.

Until the next time…. Simon

Freedom to Think… about Beer!

Back in early April, I wrote about some of the culture activities underway at LOGiQ³. If you remember, I introduced our Inspirational wall in that blog post. The Inspirational wall features a collection of photos/images/words provided by each one of our employees that defines what inspires them when they think of “Freedom to Think”? or what do the words ”Freedom to Think” mean? The wall looks fantastic and it was very interesting to see the different interpretations across the organization and what our tag line meant to each member of the LOGiQ³ family.

However, we went one step further to incorporate our external community into our internal culture. At our annual Freedom to Think Reception this year, we raffled off a digital camera – with the promise that, the winner would also supply us with a photo for our Inspirational wall. I’m pleased to introduce, Bob Diefenbacher, the winner of our draw.

Bob not only submitted a wonderful photo, but he also wrote a fantastic explanation of why he chose such a photo for our wall. I thought I’d take the liberty to share with all of you, Bob’s interpretation of “Freedom to Think”, more specifically, Freedom to Think About Beer.  Enjoy:

“This is a picture of my beer refrigerator.  As anyone who knows me knows, I enjoy good beer.  And like any self-respecting beer geek, I have a refrigerator in my basement that I use to store my current selections.  You can see a few Belgians, and several big bottles use to store my current selections.  You can see a few Belgians, and several big bottles of American craft beer, and right in the center a couple of six-packs of cans.

Wait.  Cans?  Yes, cans.

In college we drank vile beer that whose only redeeming quality was that the price of a case was comfortably under 10 bucks.  And I think that pretty much sums up everyone’s image of the beer can.  Beer cans are for bland, cheap, yellowy liquids brewed by gigantic macro-breweries that seemingly spend more money on their marketing budgets than selecting good hops.  The beer can symbolizes everything the craft brewing industry rose up against.

And for a long time, that’s exactly what everyone who produced, or more importantly, consumed, micro-beers thought.  Micro-beer came in bottles, not cans, and people associate bottles with good beer, cans with swill.

But while canned beer may have garnered a well-deserved reputation as tasting more or less like alcohol-infused stale corn juice, no one seemed to think about what attributes a beer container should have. 

It turns out that shielding the beer from light is a big one.  You see, light is the enemy of beer; it destroys the taste.  And all bottles expose the beer to light.  This is why popular imported beers sold in green bottles, tastes like liquified skunk.  Brown bottles are better, but they still let in some light, and that can create off-flavors.  Cans, of course, don’t let in any light, and the sweet, sweet nectar of the gods inside retains its intended flavor.

Cans are lighter, too, and have a smaller carbon footprint when created.  Cans are also much more likely to be recycled.  Cans are manufactured in such a way that no flavors from the metal seep into the liquid within. 

Cans are easier to store.  Look at my refrigerator, I have twelve beers stacked in the area normally reserved for 6 bottles.

So, when it comes to beer containers, cans are just better than bottles.  But, the old prejudice persisted until a very small brewery named Oskar Blues decided to package Dale’s Pale Ale in cans.  At first, people treated it as a joke.  Then, they drank the beer, and it was quite excellent.  People who like good beer began to understand that the can was actually a good idea.  Oskar Blues started canning other beers, and started distributing them beyond their original home in Colorado.  (I first saw and tasted a Dale’s Pale Ale in 2006.)

Still, it took time for more people to understand that good, micro-brewed canned beer wasn’t just a novelty, but that it actually was a superior way to store beer.  Nowadays, more and more craft beers are coming in cans.  That Avery IPA in the picture is an extremely hoppy beer, exactly the type of beer most susceptible to light-induced skunking.   When buying hoppy beers at the store, I worry that if I get an older beer, it may have been ruined by the fluorescent lights in the store – I’ve had this happen to me multiple times.  The canned Avery IPA has retained its flavor, and is excellent.

It seems like every week now a new craft beer is coming into the store in cans, and I predict in 10 years most American craft beer, at least from the established microbreweries, will come in cans.  Quite a change from the situation 5-10 years ago.

Here’s the point.  “Freedom to Think” doesn’t just mean the freedom to think outside of the box and come up with new ideas or creative solutions.  Sometimes “Freedom to Think” can mean being open-minded enough to reexamine old beliefs and prejudices. 

“Beer in a Can” was synonymous with “Beer that Tastes Terrible, If It Has Any Taste.”  It turns out there was no inherent reason why this was so, but everyone came to believe since better beer came in bottles, good beer couldn’t and shouldn’t come in a can.  It took a relatively new (at the time) microbrewery in Colorado that was willing to ignore conventional wisdom and actually think about what was really the best way to store and deliver their beer.

It took a bit of time to catch on, but judging by the new releases, canned micro beer has reached a tipping point, all because of Oskar Blues’ willingness to exhibit a Freedom to (Re)Think the way things have always been done. 

I enjoy writing about beer, but actually I enjoy drinking it a lot more!  So, enough of  writing, I am going to enjoy a still-fresh tasting Dale’s Pale Ale.  That’s tasty!!!”

I want to take this time to thank Bob, for being the first non-LOGiQ³ employee to contribute to our Inspirational wall.

Until next time – Natalie

What is Balance? (Or that’s what I started to write…..)

When I first set out to write this post I wanted to opine on the much overused term, work-life balance.  What is it?  Is it realistic?  Is it possible?  Do people want it?  Who cares? etc.

For context, I just returned from a three week vacation where I pretty much completely shut-down, in the professional sense.  Yes, no blackberry.  I’ve been back for less than a week and don’t feel I can yet do the topic justice.  However, I will next month when I get more “work” time to be able to debate what work-life balance should be.

To give a glimpse into the direction I think I’m going, I want to include two short quotes from Matthew E. May’s book, “In Pursuit of Elegance – Why the Best Ideas Have Something Missing” (a great read): 

1. “A change of scene and time away seemed to play a part in achieving breakthroughs.”
2. “The common element in all of these eureka moments is a quiet mind, severed for a time from the problem at hand.”

So what do I write about instead?  Obviously, vacation. 

I was fortunate to be able to spend two and a half weeks in the Umbrian countryside with my wife, kids and good friends & their children.  Six adults and eight kids (aged 2-9) may not seem like a vacation, but it was.  Like real estate, it’s all about location, location, location.  The picture below, from the front entrance pretty much sums it up, but will need more than a thousand words.

 

I respect every country has its own beauty which resonates with each of us in different ways.  For me the; people, beauty, history, culture, food, and wine, of the Italian countryside has always been a special place.  A good espresso for less than one Euro and very good bottle of wine for less than 10 is part of the appeal, but that isn’t it. 

When you get off the beaten path, and realize you can’t shop between 1 and 4pm or on Sunday’s, and can’t go out for dinner with kids before 7pm, you start to really appreciate the local ways, unwind and forget about how you do things “at home”.  Add to that some truly remarkable cities (Rome, Florence), hilltop towns (Montalcino, Montelpuciano, Spoleto) and museums and art… it’s not long before you too will fall in love with this very special place in the world.

It’s hard not to think about work-life balance and the meaning of life when staring across the valley as in the picture above.  How that moment and feeling relates to work and how it makes you think about what’s important in your life will take some time to fully articulate.

If you have any specific thoughts or observations on work life balance, please shoot me an email in the next two weeks and I will be sure to include.

Thanks for your time, Chris.

Resources – Using Design Thinking

As a small organization with several clients, existing or potential, with different needs, we often find ourselves in the position of answering two key questions:

 “How will you resource this initiative?  And, meet the target date with the level of quality we expect?”

 This goes directly to our maxim of being    “Client driven” and to address these two questions, we have chosen to  “Build a framework, not a process” and “flow to the work” (two of our other maxims).     So, what does this mean?

 We reached the decision in 2010 to try a concept called “Design Thinking” as a way of managing work in the organization.   Roger Martin, the dean of the University of Toronto Rotman School of Management, is the author of “The Design of Business” (easy read – check it out) where he explains how Design Thinking works.

 Fundamentally, Design Thinking is the process of using your sensibility to match needs (of a client, a project, etc) with what is feasible to create value.    To do this, we have to solve the wicked – messy, aggressive, ill-defined — problems that clients present to us – including unplanned for resource commitments – as well as ensure that  day-to-day operations are not adversely impacted.    The key to success in a Design Thinking model is having a project-oriented structure.   

 In this type structure, you create ad hoc teams of people with a variety of skillsets that can solve the wicked problems – a true collaborative effort where you balance innovation with operational discipline.    These people may never have worked together on a team before but there is a common goal and shared responsibility and accountability.    Underlying the process is originality – willingness to experiment, spontaneity, flexibility – with the ultimate success and power of this model arising from the combination of experience (mastery) in conjunction with the emphasis on originality.

 We tried this model recently for integration of a new client and found it quite successful in most ways – and learned a lot from the process.    The biggest challenge is properly identifying your wicked problems and focusing on them.   If you do this, then the rest falls into place (albeit with a few hiccups along the way).

 Can this type of structure succeed every time?   Can it work in organizations regardless of size?   Only time will tell….

 - Laura    

 *special thanks to our guest blogger – Laura Prewitt*

Conference Season in Full Effect – AHOU

So conference season is in full swing. Another trip to Vegas, the convention capital for 2011 it seems. This time for the 10^th annual AHOU (Association of Home Office Underwriters) conference.

 This was my first Underwriting specific conference and initial impressions were that it was well organized, although the singing Elvis first thing on a Monday morning was a surprise, even more so when I discovered that this was a professional Underwriter and not one of the many local Elvis impersonators!

The meeting was well attended with over 800 Underwriters mainly from US and Canada but with some International attendees also. The International attendees included John O’Leary a representative of the Australian Life Underwriting and Claims Association (ALUCA) who’d travelled from ‘down under’ to invite attendees to join their bi-annual conference in 2012 and John Turner from the recently created European Life and Health Underwriters Association (ELHUA) who are hosting their second conference in April 2012 in Vienna.  The overall impression is that the knowledge sharing within the Underwriting community is on the rise which can only be a good thing.

 The first main speaker was C, Robert Henrikson, Chairman of MetLife who made some passionate remarks around the future regulation of the industry, such as Dodd-Frank, and the lack of Insurance knowledge and experience which seems to be involved in the process of building out future regulation in Washington.  Seems that you would want to have as much expertise around the table as possible but that may not be the case.

One other comment that struck a chord with Carmela and I was that when asked about his greatest fear and what kept him up at night his response was ‘ the fear of lost opportunity’…something we share at LOGiQ³!

 Another main stage speaker was Mark Sanborn, a leadership expert who had some interesting insights into what he thought made great leadership. One topic which jumped out was on the ability to ‘Focus’, something which we know that everyone struggles with as we’re bombarded with information.  The research quoted found that the we have a disruption (call, email etc.) every 11 minutes during our work day and that it takes 25 minutes to refocus on the task in hand. 

The benefits of multi-tasking are in fact, in Mark’s opinion, a myth when really all we’re doing is ‘task switching’…..I’m proud to say that we at LOGiQ³ are pushing the concept ‘uni-tasking’, do one thing at a time and do it well.

 From a selfish, LOGiQ³ perspective we came away with a strong impression that demand for Outsourced Production Underwriting and Outsource Training was on the rise in 2011 and beyond, which we’re very pleased about given that’s what we do.

 We look forward to attending the AHOU next year in Orlando where we’re likely going to look to have a marketing suite, not a booth,  so we can let people see the web-based Underwriting Training we’re developing in 2011 and for which several modules will be available by April 2012.

Cheers

Simon